Smart TV

The Future of TV Control at Your Fingertips
5 months
Sep 2019 - Feb 2020

Introducing SmartTV unique remote control, now paired with its own TVOS app for an even more streamlined viewing experience. This dynamic duo revolutionize how you interact with your television while maintaining a sleek and intuitive design.

BearPlus’ mission was to completely reimagine and redesign the UX and UI of SmartTV. Understanding the crucial role of simplicity and intuitiveness in a product that becomes a daily part of users' lives, we aimed to make the user experience as seamless and enjoyable as possible.

Art direction
Branding guideline
UX/UI design
Design system
Icon design
FrontEnd development

Effortless content discovery

Imagine effortlessly gliding through your favorite channels, with the system smartly organizing them based on your usage patterns. We've made this possible by understanding and prioritizing user behaviors and preferences, thereby enabling a swift and enjoyable channel browsing experience.

But we didn't stop at easy navigation. One of our key focuses was to introduce a feature that offers recommendations. So whether you're a sports enthusiast, a news junkie, or a lover of reality TV, you'll find channels and programs tailored to your tastes, right at your fingertips.

Designing a Personal Olympic Viewing Hub

As one of the unique aspects of SmartTB was to live streams the Olympic Games in Tokyo 2020. Our goal was to ensure users could immerse themselves fully in the world's biggest sports spectacle, without any hindrance.

Our user-centric design philosophy emphasized smooth, uninterrupted viewing experience. We strived to create a user-friendly interface for reviewing these highlights, focusing on the ease of navigation and presentation.

We incorporated an intuitive system to provide up-to-the-minute results. By smartly categorizing information for easy accessibility, we wanted to ensure users stay informed without having to navigate through complex menus or screens.

Connecting Fans, Enriching Your Olympic Experience

In the spirit of making the Olympic Games a shared experience, we’ve incorporated an innovative built-in chat system. The UX/UI design of the chat system is intuitive and seamless, making it incredibly easy for users to initiate conversations, share game results, or extend viewing invitations. We've ensured that the chat interface is unobtrusive, enhancing the viewing experience without interrupting it.

Our prime focus was to maintain a clean and minimalistic design. The chat system is nestled within the overall interface so that it's readily accessible, but not intrusive to the viewing experience. Users can effortlessly switch to the chat feature on and off as per their preferences.

Seamless UX for Merchandise Shopping

We've also integrated a seamless shopping feature to offer a wide range of Olympic merchandise, enabling users to browse and purchase with just a few clicks.

We've placed a strong emphasis on the security and ease of the purchasing process. To make it as effortless and secure as possible, the app supports popular payment methods such as credit cards and PayPal. We've streamlined the checkout process to require just a fingerprint confirmation. This biometric feature not only simplifies the checkout process but also adds an extra layer of security, ensuring that your transactions are safe.