Invest in Liquid Gold, Toast to Solid Returns

Introduce CaskX, a revolutionary blend of traditional investment strategy and the intriguing, timeless world of fine whiskies.

Bear Plus was tasked with reimagining the website. Our goal is to create an intuitive, seamless, and engaging platform that provides the information in an interactive way and simplifies the investment process for our users, making whisky investment more accessible than ever.

Art direction
UX/UI design
3D design
Icon design
Design system
Website development

Interactive Journey with the Rolling Barrel

In our efforts to create a truly immersive and engaging experience, we have developed an interactive 3D design element that takes the shape of a whisky barrel.

As you navigate through the site, this beautifully crafted barrel rolls down the page, following your scrolling motion with your mouse. This real-time interaction invites you to explore more, driving engagement and encouraging a sense of discovery as you unearth the investment opportunities within the platform.

This dynamic design element mirrors the journey of whisky maturation itself – moving, evolving, and revealing its worth over time. It's a playful yet sophisticated nod to the whisky industry and a reflection of owner’s commitment to making the investment process as captivating and enjoyable as the spirits we deal with.

Crafting an exclusive luxury experience

CaskX, the X is more than just a letter - it embodies the heart of the brand philosophy and adds an element of intrigue to our user experience. The X symbolizes the secret, power and exclusiveness.

We've aimed to use this 'X' motif in various contexts to not only maintain visual consistency, but also to continuously tell the brand story in a nuanced and compelling manner.

So, when users interact with the website, know that each 'X' they encounter is more than just a design element. It's an embodiment of the CaskX experience - where secrets are unraveled, luxury is expected, exclusivity is the norm, and making powerful investments is a seamless process.

Simplifying Investments with User-Centric Design

At the heart of CaskX's user-centric design is a commitment to simplicity and efficiency. We understand that investment can seem complicated, which is why we've streamlined the process with an intuitive and simple form design.

Our goal is to make your whisky investment experience as straightforward and enjoyable as possible. We've stripped away the complexities, resulting in a minimalist, easy-to-use form that guides users through each step of the investment process. From the moment you decide to invest, through to the final confirmation, every interaction is designed to be smooth and hassle-free.

But it's not just about aesthetics and usability. We've also ensured that all the necessary information is at your fingertips, presented in a clear, understandable way. We've cut out the jargon and used straightforward language to ensure you know exactly what's happening at each stage of the process.